“Why buy one when you can buy two for twice the price?”

Posted by & filed under Vancouver.

Living in Vancouver, one tends to notice that all the buildings look pretty much the same, be they Vancouver Specials or not-yet-leaky condo towers in Yaletown. However, the 770 Building takes the phenomenon to a whole other level:

In 1940 the Lubavitchers purchased a small collegiate-gothic-style Brooklyn building (once a medical clinic) at 770 Eastern Parkway in Crown Heights, Brooklyn, for the sixth Rebbe, Yoseph Yitzchak Schneerson, who had recently immigrated to the United States to escape Nazi persecution.

[…]

Because of the Rebbe’s charisma, energy and the devotion of his followers, the building in Brooklyn has become a kind of holy ground for Lubavitchers. It has been replicated worldwide, with varying degrees of precision, mostly as Chabad centers

Really!

Personally, I like how the further you scroll—ahem, right—on the page, the crazier and more out-of-place the 770 copies get. Curiousity beckoned, and though that side made no mention of it, I looked to see if a 770 Building had shown up in Vancouver yet.

As it turns out, while there’s a Lubavitch Centre in Vancouver, good photos are difficult to find. Also, it’s at Oak and 41st and I really don’t want to go all the way down there right now.

Amusingly, the best photo I could find has a commenter who astutely points out that it’s one of the many “steel crown” buildings around Vancouver, which comes back to my original point: Vancouver has maybe five or six different building styles that are copied and pasted around as needed. It’s like living in SimCity.

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