Blogathon 2009: The Typography of Idiocracy

Posted by & filed under Blogathon 2009, Brands, Events, Memes, Pop Culture, Typography.

So I’m a giant typography nerd, as any of my friends can attest:

Me: “Hey, a friend of a friend designed the font they’re using in that logo!“
Every single other person I know: “Yeah, that’s super, Catherine.”

As such, I enjoyed this analysis of the fonts and branding featured in Mike Judge’s 2007 eugenicist cult favourite Idiocracy.

"Haulin' Ass, Getting Paid": finally, the religious right and "separation of church and state" people can agree on a slogan to print on currency.

“Haulin’ Ass, Getting Paid”: finally, the religious right and “separation of church and state” people can agree on a slogan to print on currency.

A quick synopsis of Idiocracy: stupid people outbreed the yuppies and nerds. Consequently, the average IQ drops steadily. 500 years later… FOX News employs sexualized models as anchors, all entertainment is lowest-common denominator, and clothing is covered with corporate logos. Er, wait a minute…

So the joke runs out pretty quickly, but it’s still an entertaining movie, if only for the sets and one-liners: “You went to law school at Costco!?”

Ahh, Starbucks, home of Exotic Coffee for Men.

Ahh, Starbucks, home of Exotic Coffee for Men.

Anyway, I referenced Vancouver’s own typographer Ray Larabie above because many of the design choices in Idiocracy look like his 1990s free fonts. Which is kinda cool, actually.

You should read the review, Idiocratic Design at UnderConsideration now!

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